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PROTECTION OF PERSONAL DATA

As BBK TEKSTİL İNŞAAT ELEKTRİK TESİSAT MÜZİK ALETLERİ VE MALZEMELERİ SANAYİ TİCARET LİMİTED ŞİRKETİ, we attach utmost importance to ensuring the security of the personal data you share with us while using our website or by any other means. Therefore, it is important for us that you read this text, which explains in detail which personal data we use and for what purpose, and that you clearly understand the obligations of Bbk Müzik, which is responsible for the administrative and technical security of this data as the “Data Controller”. Because, on 07.04.2016, the Law No. 6698 on the Protection of Personal Data (“Law on the Protection of Personal Data”) entered into force. We would like to inform you, as the data controller, about this legislation and certain definitions set out in this legislation:

Personal data: Any kind of information relating to an identified or identifiable natural person,

Processing of personal data: Any operation performed on personal data such as obtaining, recording, storing, preserving, altering, rearranging, disclosing, transferring, taking over, making available, classifying or preventing the use of personal data, in whole or in part, through automatic means or by non-automatic means provided that it forms part of a data recording system,

Data processor: The natural or legal person who processes personal data on behalf of the data controller based on the authority granted by the data controller,

Data recording system: The recording system in which personal data is processed by being structured according to specific criteria,

Data controller: The natural or legal person who determines the purposes and means of processing personal data and is responsible for the establishment and management of the data recording system.


1. Purpose of the Personal Data Protection and Consent Text and Our Company’s Status as Data Controller:

 

With regard to the personal data of customers, our shopping website holds the capacity of “data controller” within the scope of the Law No. 6698 on the Protection of Personal Data (“Law”) and, through this Personal Data Protection and Consent Text, aims to inform customers about the personal data processing activities carried out by our shopping website in accordance with the said Law and to obtain their explicit consent for the situations specified in Article 3 below. As Bbk Müzik, we obtain your personal data within the scope of this information text when you create a membership on our website bbkmuzik.com . If we are to explain what personal data is obtained and why we need to obtain it: 

As identity data, your name and surname; as contact data, your mobile phone number and e-mail address are requested, and the legal basis for this is that processing personal data belonging to the parties to a contract is necessary, provided that it is directly related to the establishment or performance of the contract.  

As transaction security data, your website or mobile application login and logout information, password and passcode information, and IP address information are requested, and the legal basis for this is that such processing is stipulated by law.

As legal transaction data, records indicating that you have read and accepted the information text and membership agreements are requested, and the legal basis for this is the fulfillment of our legal obligations regarding the consents you provide.

As customer transaction data, your call center records, the information on your counter receipts, your comments on the website or mobile application, and your order and request information are recorded, and the legal basis for this is that processing is mandatory in order to fulfill legally valid interests and requests.

If you do not want your name and surname to be visible on our website or mobile application, you may choose the anonymous comment option; if you prefer not to be anonymous, your comments will be published in line with the name and surname information defined in your account. We kindly request that you do not share your personal or special categories of personal data in your comments within the scope of the Law on the Protection of Personal Data (KVKK). In case such data is shared, it will be deemed that you have given explicit consent, and your comments may be deleted if necessary.

2. Purpose of Processing Personal Data Belonging to Customers:

Personal data of customers are processed within the framework of the personal data processing conditions and purposes set out below and in Articles 5 and 6 of the Law. Specifically, identity, contact and legal transaction data are processed on the legal basis of the establishment and performance of the contract for the purpose of establishing the membership agreement and creating the membership profile. Identity and contact data are processed on the legal basis of the establishment and performance of the contract for the purposes of keeping contact information up to date and ensuring that the customer is informed about the transactions carried out through their membership. Transaction security and contact data are processed for the purposes of carrying out address verification procedures and password reset operations.  

Customers’ personal data:

  • To carry out the necessary work by our business units and to conduct the relevant business processes so that the relevant persons can benefit from the products and services offered by our shopping website,

  • To carry out the necessary work by the relevant business units and to conduct the related business processes for the execution of the commercial activities carried out by our shopping website,

  • To plan and execute the commercial and/or business strategies of our shopping website,

  • To ensure the legal, technical and commercial/occupational security of the relevant persons who are in a business relationship with our shopping website and of our shopping website, and to plan and execute the activities necessary for customizing the products and services offered by us according to the tastes, usage habits and needs of the relevant persons and for recommending and promoting them to the relevant persons,

  • To establish possible rights and claims of the data subjects,

  • To provide information to authorized institutions as required by legislation,

  • To create and track visitor records,

  • Through our Company, and on behalf of our Company by our branches, call center, affiliated companies, or via our websites and social media pages and, without limitation, through all channels, to ensure that obligations are fulfilled within the scope of the Law on the Protection of Consumers, the Law on the Regulation of Retail Trade and other legal legislation,

  • To provide better service to customers, to offer various advantages, to provide information about sales, marketing, promotions, campaigns and their conditions, to conduct surveys and customer satisfaction research, to carry out and speed up your purchasing transactions, and to receive and deliver your orders,

  • To create campaigns for customers, to carry out cross-selling activities, and to determine target audiences,

  • To monitor customer behavior and carry out activities aimed at improving user experience, to develop the website and mobile application belonging to our shopping website and to personalize them according to customer needs; to carry out direct and indirect marketing, personalized marketing and remarketing activities; to conduct personalized segmentation, targeting, analysis and in-house reporting activities; and to carry out market research,

  • To plan and execute customer satisfaction activities and customer relationship management processes; including, but not limited to, planning and execution of the sales and marketing processes of the products and/or services of our shopping website, and planning and execution of the processes of creating and/or increasing loyalty to the products and/or services offered by our shopping website, in line with the consent to be given by the Customer, personal data may be processed and shared with the parties specified in this Personal Data Protection Text.

Our shopping website has the right, for the purposes of online behavioral advertising and marketing, to associate the behavior of users visiting the site with a cookie in the browser even if they are not members and to define remarketing lists based on metrics such as the number of pages viewed, visit duration and number of goal completions. Later, targeted advertising content may be shown to this user on our site or on other sites within the Display Network according to the user’s interests. During the redirection of Google AFS ads to our shopping website, Google may place cookies on users’ browsers, read cookies placed there, or use web beacons to gather information. All these issues are expressly consented to by the customer.

3. Personal Data to be Processed Based on the Explicit Consent of Customers and Purposes of Processing:

 

Personal data is processed in accordance with the Personal Data Processing Conditions specified in Articles 5 and 6 of the Law No. 6698. For the situations set out below where the conditions for processing personal data in Articles 5/2 and 6/3 of the Law No. 6698 are not met, it is necessary for our shopping website to obtain the explicit consent of customers in order to process personal data.

4. Transfer of Personal Data Belonging to Customers:

Personal data may be transferred to natural and legal persons, provided that it complies with Articles 8 and 9 of the Law No. 6698. These transfers are made within specific purposes and with the knowledge of the customer. Accordingly, customers’ personal data may be shared with company officials, our affiliates, our lawyers, our financial advisors, our business partners, our suppliers, our shareholders, and public institutions and organizations and private entities legally authorized, within the framework of the personal data processing conditions and purposes specified in Articles 8 and 9 of the Law, including carrying out the necessary work by our business units and conducting relevant business processes so that the relevant persons can benefit from the products and services offered by our shopping website; carrying out the necessary work by the relevant business units and conducting related business processes for the execution of commercial activities carried out by our shopping website; planning and executing the commercial and/or business strategies of our shopping website; ensuring the legal, technical and commercial/occupational security of our shopping website and relevant persons in a business relationship with our shopping website; and planning and executing activities necessary for customizing the products and services offered by our shopping website according to the tastes, usage habits and needs of relevant persons and for recommending and promoting them to such persons. The user’s name and contact information may be shared with payment institutions at the payment stage within the scope of the framework agreement to be approved with the payment institution and for the purpose of identity verification pursuant to the Regulation on Measures Regarding Prevention of Laundering Proceeds of Crime and Financing of Terrorism published in the Official Gazette dated 9 January 2008 and numbered 26751. Our shopping website may transfer personal data to third parties domestically and abroad for the purposes set out above, provided that it meets the conditions stipulated in the Law No. 6698.

5. Method and Legal Reason for Collecting Personal Data:

Personal data is collected electronically from customers. The personal data collected for the legal reasons stated above may be processed and transferred for the purposes specified in Articles 5 and 6 of the Law and in this Personal Data Protection Text. Indeed, in Article 1 of the Information Text, the categories of data processed and the legal grounds for obtaining such data have been explained in detail.

6. Retention Periods of Personal Data:

Our shopping website stores personal data for the period specified in the relevant laws and regulations, where such a period is stipulated in the relevant legislation.

If no period is stipulated in the legislation regarding how long personal data should be stored, personal data is processed for as long as required by the activities carried out by our shopping website in connection with the processing of such data, pursuant to the practices of our shopping website and the customs of its commercial life, and is then deleted, destroyed or anonymized.

 

If the purpose of processing personal data has ceased and the retention periods determined by the relevant legislation and by our shopping website have also expired, personal data may be retained solely for the purpose of constituting evidence in potential legal disputes or for the establishment, exercise or defense of a right related to personal data. In determining these periods, the statute of limitations for asserting the said right and, where applicable, examples of requests previously made to our shopping website on the same matters are taken into account. In this case, the stored personal data cannot be accessed for any other purpose and can only be accessed when it is required to be used in the relevant legal dispute. After the expiration of this period as well, personal data is deleted, destroyed or anonymized.

7. Rights of Customers as Personal Data Owners:

Pursuant to Article 11 of the Law, data subjects have the right to: (i) learn whether personal data concerning them is being processed, (ii) request information if personal data has been processed, (iii) learn the purpose of processing personal data and whether they are used in accordance with their purpose, (iv) know the third parties to whom personal data are transferred at home or abroad, (v) request the rectification of personal data in case of incomplete or incorrect processing and request that the third parties to whom the p